Abandoned Cart Email Template
A friendly, helpful abandoned cart email that recovers sales without being pushy.
When to use
1-2 hours after someone abandons a cart. Pair with a later follow-up for best results.
Who it's for
Ecommerce stores with a permitted audience.
Make it yours
Show the exact products left behind, add real delivery/returns reassurance, and use a genuine incentive where appropriate.
Subject line ideas
- Your basket is waiting, [Name]
- Did you leave something behind?
- Almost there - your [product] is saved
Call to action
One clear 'return to checkout' button.
Template preview
Subject: A little reminder about your basket. Hi [Name], you left a few things in your basket - just giving you a nudge in case you got distracted.
Your basket
[Show product images and names] - we've saved your basket so it's ready when you are.
Good to know
- Free UK delivery over [threshold].
- Easy 30-day returns.
- Order by [time] for delivery by [date].
Tip
Only send this to shoppers you have permission to contact for marketing. If someone only browsed without consenting, a marketing email may fall outside PECR - check your practices.