Independent UK guides, templates & software research
Find the Right Email Marketing Tools & Strategies
Independent guides, software comparisons, templates and practical email marketing resources for UK businesses.
Featured software comparisons
Head-to-head reviews based on what UK businesses actually search for.
Mailchimp vs Brevo
Focus on what UK businesses actually compare and choose.
Mailchimp vs MailerLite
Focus on what UK businesses actually compare and choose.
Best free email marketing
Focus on what UK businesses actually compare and choose.
Best software for ecommerce
Focus on what UK businesses actually compare and choose.
Best automation tools
Focus on what UK businesses actually compare and choose.
Best newsletter software
Focus on what UK businesses actually compare and choose.
Find software by business type
Choose the right tool for how you actually work.
Popular email-marketing guides
All guides →What is email marketing?
The plain-English basics for UK businesses.
How to build an email list
Permission-first list growth that actually works.
Email automation
Automate the emails that generate the most ROI.
Email deliverability
Get to the inbox — SPF, DKIM, DMARC explained.
Email marketing strategy
A framework for planning campaigns that convert.
UK GDPR & email marketing
Stay compliant with consent and PECR.
In-depth software reviews
All reviews →Mailchimp
Free plan; paid from ~£10+/mo
Mailchimp is trusted by millions of small businesses and is especially familiar to newcomers. In recent years it has restructured into an all-in-one marketing platform, which means the core email product now sits alongside tools for landing pages, customer journeys and basic CRM features. It's a strong all-rounder, though pricing and feature-gating can frustrate users who only want simple email.
Brevo
Free plan; paid from ~£8+/mo
Brevo grew fast among UK and European businesses because it charges by volume of emails sent rather than the size of your contact list — a big deal for growing lists. It combines email marketing, transactional email (via its SMTP API), SMS, chat and automation in one platform.
MailerLite
Free plan (up to 1,000 subs); paid from ~$10+/mo
MailerLite has built a reputation as a no-frills but genuinely powerful platform. It offers a clean drag-and-drop builder, visual automations, landing pages and a generous free tier. For many UK freelancers, creators and small businesses, it represents the best combination of cost and capability.
Klaviyo
Free up to 250 contacts; paid from ~£25+/mo
Klaviyo is a data-driven marketing platform designed around the customer journey for online stores. It excels at collecting behavioural data, building rich segments, and automating flows like abandoned carts, browse abandonment, post-purchase and win-back — all measured against revenue. For serious ecommerce, it's the platform most often recommended.
ActiveCampaign
Paid from ~$15+/mo (per contact tiers)
ActiveCampaign is respected for its depth: a robust visual automation builder, CRM with pipelines, lead scoring, predictive sending, and sophisticated segmentation. It's more complex than Mailchimp or MailerLite, but far more powerful for businesses that outgrow basics — a common next step for UK agencies, B2B teams and online stores.
Practical email marketing, in your inbox
Get practical tips, software updates and new resources. No spam — unsubscribe anytime.