MailerLite Review
Founded 2011A powerful, affordable email platform with an excellent editor
MailerLite is widely praised for balancing an easy-to-use editor, strong automation and very affordable pricing, making it one of the best value choices for creators, consultants and small businesses.
MailerLite has built a reputation as a no-frills but genuinely powerful platform. It offers a clean drag-and-drop builder, visual automations, landing pages and a generous free tier. For many UK freelancers, creators and small businesses, it represents the best combination of cost and capability.
Overview
MailerLite has built a reputation as a no-frills but genuinely powerful platform. It offers a clean drag-and-drop builder, visual automations, landing pages and a generous free tier. For many UK freelancers, creators and small businesses, it represents the best combination of cost and capability.
Major features
- Drag-and-drop email builder and template library
- Visual automation builder
- Landing pages and popup forms
- Subscriber management and segmentation
- Ecommerce and advanced features on higher plans
Automation
MailerLite's automation builder supports welcome series, drip campaigns, tags and behavioural triggers. Automation steps count separately from email sends, so budget accordingly.
Templates
MailerLite offers a clean, responsive template library and its editor is consistently rated among the easiest to use.
Segmentation
Segmentation is by subscriber fields, tags, activity and more, letting you target precisely.
Integrations
Central integrations include Shopify, WooCommerce and WordPress, plus API and Zapier for broader connectivity.
Reporting
Standard campaign and automation reports, A/B testing, and click/open insights are included.
Deliverability
MailerLite supports SPF, DKIM and DMARC and gives guidance on maintaining sender reputation. Deliverability is a frequent point of praise.
Ecommerce functionality
Ecommerce and advanced features (like landing pages with custom domains, and more automation) are on higher plans; ecommerce automations like abandoned cart are supported.
Ease of use
MailerLite's editor is renowned for being fast and intuitive, with a low learning curve.
Support
Support is by email and live chat; the free plan includes access to the help centre and knowledge base.
Pricing structure
MailerLite charges per subscriber on paid plans, with a generous free tier up to 1,000 subscribers. Features unlock as you move up plans (automation limits, ecommerce, advanced features). Pricing is published and changes occasionally — check MailerLite's pricing page for current figures.
Pricing and features can change. Check MailerLite's website for current information.
Advantages
- Excellent value for creators and small businesses
- Easy, highly-rated editor
- Generous free tier (1,000 subscribers)
- Reliable deliverability reputation
Limitations
- Advanced ecommerce/automation features sit on higher plans
- Separate automation send limits
UK suitability
- GDPR-friendly with consent tools
- Value pricing suits UK small businesses and creators
- Clean templates good for professional UK brands
Alternatives
Final summary
MailerLite is a standout value pick for UK creators, consultants and small businesses. It's especially competitive against Mailchimp and Brevo when list sizes are modest and you want a genuinely easy editor.
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