Best Email Automation Software (UK)
The best platforms for email automation and lifecycle marketing in the UK, from entry-level flows to advanced CRM automation.
If email is about sending the right message, automation is about sending it automatically when it matters. This guide ranks platforms by the depth and usability of their automation builders.
How we chose
We assessed each platform against these criteria:
- Visual, non-technical automation builder
- Trigger and condition flexibility
- Welcome, abandoned cart and lifecycle templates
- Lead scoring and CRM automation
- Pricing by feature availability
Our picks
ActiveCampaign
Best for advanced automation
The deepest mainstream automation builder with conditions, goals and built-in CRM. Ideal once you outgrow simple tools.
Best for: B2B and growing businesses
Klaviyo
Best automation for ecommerce
Event-driven flows that respond to real purchase behaviour with powerful segmentation.
Best for: Ecommerce stores
MailerLite
Best for simple automation
Easy visual flows for welcome and drip sequences at an affordable price.
Best for: Small businesses and creators
Brevo
Best value automation
A capable automation builder with volume-based pricing that's kind to larger lists.
Best for: Growing lists
HubSpot offers excellent automation within its free CRM tier, and GetResponse has a strong automation-focused package. Choose based on whether you also need a CRM and how complex your journeys are.