Best Email Marketing Software for Ecommerce (UK)
The best email marketing platforms for UK online stores - automation, segmentation and revenue tracking that converts.
Ecommerce email is different from generic email marketing: you need abandoned-cart flows, product recommendations, post-purchase sequences and revenue attribution. This guide picks the platforms that do ecommerce best for UK stores of different sizes.
How we chose
We assessed each platform against these criteria:
- Native Shopify/WooCommerce integration
- Abandoned cart and post-purchase automation
- Product-based segmentation and personalisation
- Revenue attribution and reporting
- Pricing that scales with a store
Our picks
Klaviyo
Best for serious ecommerce
The market leader for email + SMS on Shopify, with the deepest flows, segmentation and revenue tracking.
Best for: Growing and scaling online stores
Omnisend
Best value ecommerce automation
Strong abandoned-cart and lifecycle automation with a generous free tier - great value for newer stores.
Best for: SME stores wanting strong automation affordably
Brevo
Best for stores wanting email + transactional
Combines marketing and transactional email, useful for stores that send order emails at volume.
Best for: Stores sending lots of transactional mail
Mailchimp
Good all-rounder
Solid ecommerce features and Shopify integration, though revenue features are gated by plan.
Best for: Stores already familiar with Mailchimp
Shopify's own email product and dedicated tools round out the market. The best choice depends on your store size and whether SMS is part of your plan. Our ecommerce hub has more detail.