How We Review Email Marketing Software
Last updated: January 2025
Our reviews exist to help UK businesses make informed decisions. Here's how we approach them.
What we cover
We review the email marketing platforms UK businesses are most likely to search for and consider. Each review covers pricing, features, automation, templates, segmentation, integrations, reporting, deliverability, ease of use and support.
How we gather information
- Publicly available pricing, features and documentation from the platform's own website.
- First-hand experience with platforms where we have active accounts.
- User feedback and publicly available reviews from real users.
We do not fabricate testing results, simulated reviews or star ratings. Where we have not personally tested a feature in depth, we say so.
How we handle affiliate relationships
When we participate in a platform's affiliate programme, we disclose it in our content. This does not change our review score or recommendation. We will always say if a platform is not good - affiliate fees do not buy positive reviews.
When we update reviews
We review our content regularly and update it when platforms change pricing, add significant features, or when we receive credible information suggesting an existing review is inaccurate. See our Corrections Policy.
What we don't do
- We don't fake testing results or simulate data.
- We don't invent star ratings or review scores.
- We don't fabricate pricing - all pricing references include a disclaimer to verify on the vendor's site.
- We don't publish reviews without disclosing affiliate relationships.