Win-Back / Re-engagement Email Template
A considered win-back email for lapsed subscribers - a final, respectful attempt to reconnect before you clean your list.
When to use
When a subscriber hasn't engaged for a defined period (e.g. 3-6 months).
Who it's for
Any list with inactive subscribers that you want to clean up or reactivate.
Make it yours
Emphasise the value and make the choice easy - including honouring an unsubscribe.
Subject line ideas
- We miss you, [Name]
- Still interested?
- Should we stay in touch?
Call to action
Two clear options: stay (with a reason) or unsubscribe.
Template preview
Subject: A quick check-in. Hi [Name], it's been a while since you've heard from us - and we'd love to know if you're still finding this useful.
What you've missed
[Recap the value you've delivered recently - genuinely]. We share [value] with subscribers like you.
Stay or go?
If you'd like to keep receiving [value], just open the next email or hit 'stay'. If not, one click unsubscribes - no hard feelings.
Tip
Honouring unsubscribes promptly protects your deliverability and complies with PECR. Only email people you have permission to contact.