Welcome Email Copy: Templates and What to Write
What to put in a welcome email, with copy templates you can adapt and best-practice examples.
The welcome email is the highest-performing email you'll ever send. Here's what to include and template copy you can adapt in minutes.
Why the welcome email matters
New subscribers are at their most engaged the moment they sign up. Sending a prompt, well-crafted welcome email sets expectations, starts your relationship, and often delivers your best open rates.
What to include
- A warm, personal greeting.
- Confirm what they signed up for and deliver any promise (lead magnet, discount).
- Set expectations for what's coming and how often.
- One clear next step or a taste of your best content.
A template you can adapt
Note
Subject: A quick welcome to [Brand]. Hi [Name], thanks for joining - and here's [the guide / your discount code] to get you started. From here you'll hear from us [frequency] with [the value you deliver]. No spam, ever. Start with [one clear link]. See you in your inbox, [Your name].
Get the timing right
Send the welcome email immediately (or within minutes) of signup while interest is highest. Automate it so it never depends on you remembering.